The Rise to the Top
Posted Friday, July 24, 2009 in Life
“The megalomaniac pleasure of creation produces a type of elation which cannot be compared to that experienced of other mortals" - Edmund Berger

I get asked this all day long: how did I get started in this industry? Well, it’s a long story that goes way back to 2003. I started creating “hacking” forums for online video games (such as Diablo II). I provided free hacks and exploits and networked with users for these online games. Creation thrilled me. New forums, new connections, new people – I thrived on it. With the connections I made on my forum, I started duplicating items and selling them on eBay. This was my first real viable source of income from the internet. I turned this into a huge operation profiting enough for me to buy my first car – a used red BMW that I was in love with when I was 16.

After Diablo II got locked down, I moved onto my other love – design. I ran a hugely successful Photoshop tutorial forum getting traffic from all the tutorial submission sites. I learned about SEO to gain rankings and created a custom plug-in to optimize my forum. With the optimizations, I started driving major traffic (or what I thought was major traffic) to my site and started to get passive Google AdSense income. The profit increased with the traffic, so my next move was to make more sites. I created about 20 sites, part of the “void” network – everything from rap to MySpace to classic video gaming.

I woke up one day and hit gold – I guess people were really looking for MySpace Codes! My site had already profited several hundred dollars from AdSense when I had woken up and it took the #1 rank for MySpace Codes. The story of Eagle Web Assets begins here (formerly known as xCell Technologies). I worked day in and day out to create more sites, and at the peak of my SEO career I had 15 sites ranked #1 and several ranked in the top 3. I was handling about 250,000-450,000 unqiues a day profiting from Yahoo Publisher Network ($3~ clicks), ZangoCash ($1~ installs), and ValueClick popups. Lets say I had a fat bankroll that was only getting bigger

MySpace webmasters began monetizing their sites with this thing called Zwinky, so I applied to the advertising network and was opened up until a whole new world of advertising – CPA. I started off simply by adding a web creative to my sites and making an additional stream of passive income. Some MySpace webmasters got into the new hottest thing.

But, there comes a point in every blackhat’s career where you cannot progress further as a businessman. I decided it was time to quit – especially considering the business was getting riskier and harder to do. I went straight to media buying on MySpace for mobile campaigns and never went back to the dark side in early 2007. As an affiliate, I still promote via social, media buying and popup traffic. Earlier this year, with all the capital I saved up I decided to start a private network and that’s where I’m at now. Splitting my time between my internal campaigns and network management. The one thing that I have learned in this industry is that you need to adapt to survive. I’ve been independent since 2004 – now I employ my father, brother, several internal marketers and network staff. I’m not done writing chapters to my book, so for now – you better get your money while the gettin’ is good. I make this look too easy – but I still work 20 hours a day to maintain my position. Once you get it, you never want to give it back. The Rise to the Top
Ryan wakes up every morning thinking about my next dollar.
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