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| Facebook Demographics Reporting
I love Facebook Ads more than any other social advertising platform. I think that many of the other ones are flawed, and the ROI is just not comparable. I still actively run on MyAds, but there is between a 20%-30% ROI difference - but bigger spreads so I guess it evens out for the better. Running application traffic can be a nightmare - getting good ROI for the first few days then it drops as their staff steals the campaigns.
Facebook recently introduced demographics reporting - making my job a lot easier. Previously to optimize a campaign, I'd literally sit there setting up ads for different demographics to track different age and gender groups. Once I got the CTRs and conversion rates in I'd eliminate the bad ads.
Now to test out campaigns I create CPM ads to get lots of impressions quickly - then I can grab reporting statistics and eliminate bad demographics and move to CPC bidding. Facebook seems to be making the right moves these days - now it's time for MySpace to catch up. Facebook Demographics Reporting |
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Ryan has no shame in my game.
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