[fb_embed_post href=”https://www.facebook.com/tacox/posts/10101046946962067/” width=”502″/]
Like usual, I got carried away learning how to utilize tabs and the unique permissions that Facebook has to offer (like incentivizing people to “like” pages). I am a hustler at utilizing social media for free viral marketing but when it came to actually leveraging fan pages to their full ability (custom tabs and code) – I failed completely.
Things have thankfully changed since I started using Facebook to market businesses and it’s gotten a lot easier. Back during the BLAM Ads days I had to pay a couple programmers to develop a custom registration that utilized FBML. Now, they allow you to use simple HTML markup (with HTTPS) and it’s a wise move for them. I consider myself pretty technically smart – but FBML was beyond my scope of even caring.
Now they offer simple applications that allow you to customize permissions, who gets to see what, and a whole bunch of other features that used to take programmers to create. As I’ve said in my past, I use RyanEagle.com as the “testing ground” for all my development because I risk nothing if it gets screwed up. Yesterday I experimented with creating custom tabs that showed hidden easter eggs (to fans) while blocking / forcing people to become fans to gain access to it. It was especially fun considering the only people that have time in their day to scour through my site for hidden links are haters, so now I made them like my fan page to get what they wanted. I have a weird sense of humor, what can I say? Here is an example
Custom Facebook Page Tabs:
- Site Easter Eggs
With a forced fan-gate, took a couple minutes to setup.
- Twitter Feed
I used a third party application that read my feed, displaying it beautifully within Facebook. I remember trying to do this before and it took me hours – now, just minutes.
- RyanEagle.com Tab
My main goal is getting people off of Facebook and onto my homepage and blog – I really don’t like “sharing content” with anyone else, especially Facebook. This tab simply redirects people to my homepage.
Regardless, all the playing around I did yesterday gave me a bunch of killer ideas to utilize in business and even though I delayed some important priorities while I had fun with my hobbies – they paid off. I’m going to create a special CSS formatted social feed (like my homepage) for my Facebook Page allowing me to delete all the other tabs as it will be completely syndicated. It seems stupid to play around with this stuff (and it is) but it sparked a couple ideas that I have not even thought about before. On the other hand, I could be trying to convince myself that I didn’t waste time when realistically I did – who knows, I’m a good bullshitter.