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Like usual, I got carried away learning how to utilize tabs and the unique permissions that Facebook has to offer (like incentivizing people to “like” pages). I am a hustler at utilizing social media for free viral marketing but when it came to actually leveraging fan pages to their full ability (custom tabs and code) – I failed completely.
Things have thankfully changed since I started using Facebook to market businesses and it’s gotten a lot easier. Back during the BLAM Ads days I had to pay a couple programmers to develop a custom registration that utilized FBML. Now, they allow you to use simple HTML markup (with HTTPS) and it’s a wise move for them. I consider myself pretty technically smart – but FBML was beyond my scope of even caring.
Now they offer simple applications that allow you to customize permissions, who gets to see what, and a whole bunch of other features that used to take programmers to create. As I’ve said in my past, I use RyanEagle.com as the “testing ground” for all my development because I risk nothing if it gets screwed up. Yesterday I experimented with creating custom tabs that showed hidden easter eggs (to fans) while blocking / forcing people to become fans to gain access to it. It was especially fun considering the only people that have time in their day to scour through my site for hidden links are haters, so now I made them like my fan page to get what they wanted. I have a weird sense of humor, what can I say? Here is an example
Custom Facebook Page Tabs:
- Site Easter Eggs
With a forced fan-gate, took a couple minutes to setup.
- Twitter Feed
I used a third party application that read my feed, displaying it beautifully within Facebook. I remember trying to do this before and it took me hours – now, just minutes.
- RyanEagle.com Tab
My main goal is getting people off of Facebook and onto my homepage and blog – I really don’t like “sharing content” with anyone else, especially Facebook. This tab simply redirects people to my homepage.
Regardless, all the playing around I did yesterday gave me a bunch of killer ideas to utilize in business and even though I delayed some important priorities while I had fun with my hobbies – they paid off. I’m going to create a special CSS formatted social feed (like my homepage) for my Facebook Page allowing me to delete all the other tabs as it will be completely syndicated. It seems stupid to play around with this stuff (and it is) but it sparked a couple ideas that I have not even thought about before. On the other hand, I could be trying to convince myself that I didn’t waste time when realistically I did – who knows, I’m a good bullshitter.
As part of my employee hiring process for Sidago Outsourcing, I build up trust with new members by slowly reviewing work quality, affordability and reliability. I assign new employees “low risk” tasks that can be used to learn without costing me a client or important deadline. I use RyanEagle.com as the task testing ground because it doesn’t matter if something breaks and I get all these random features I’ve always wanted but never had time.
One of those test-tasks was to locate, remake and host all of my published affiliate guides in my archives section. The guides are original, unedited and in some cases not relevant in today’s game – but there are some solid gems. First Read Legal Disclosure:
- Plenty of Fish Guide
- Advanced PPV Target Building & Niche Selection
- Promoting Game Offers
- International Dating Reference Guide
- Plenty of Fish Dating Targeting Guide
- Promoting Dating Offers on PPV
- Common Plenty of Fish Advertising Questions
- Promoting Credit Reports on PPV
- Promoting Ringtones on PPV
- Increase Image CTRs with Social Traffic
- Keeping Facebook Campaigns Profitable Longer
- Finding the Right Demographic for Social Traffic
- Scaling PPV Campaigns
- When to Stop a Losing PPV Campaign
- The Importance of Testing with PPV
- Obtaining Triple-Digit ROIs with Dating
- Facebook App Install Dating Guide
- Promoting Grant Offers Guide
- Promoting Credit Reports via Media Buys
- Optimizing Landing Pages
- The Affiliate Mentality Guide
- Promoting International Dating on Facebook
- … see all guides
I wanted to get my Ryan Eagle Ask.fm RSS feed integrated on the RyanEagle.com main page since I started using it more. Today one of my new developers created a quick WordPress Plugin and integrated it on my site main homepage alongside the Instagram, Facebook and Twitter feeds. The plugin is also setup in a way that generates WordPress posts for each question – essentially creating an archive. I plan on releasing an AMA (Ask Me Anything) section in the near future where people can both ask questions & see the full history of categorized questions (into business, funny, favorites, hater, advice, etc).
As part of the “testing process” for hiring new developers at Sidago Integrated Solutions, I have them work on small tasks that have no real risk if they get messed up. I use my RyanEagle.com as a ‘training ground’ for the new developers so we can test their quality and teamwork (I apologize in advance when you visit here and things are randomly broken). The next social feeds test projects new developers working on is a WordPress RSS Blog Feed (for my main posts & short posts), a Tumblr feed (for my ramblings). and finally a Google+ feed (to motivate me to actually use my Ryan Eagle Google+).